So, stay away from overly complex symbols, gradients, and textures. On top of that, if the image changes slightly, it becomes harder for consumers to relate to it. Simplistic designs are easy to recognise and memorable, but, at the same time, they can come off as generic and lacking depth. The logo itself should stand independently without needing any extra “junk” around it. It also helps me know what kind of look and feel I’m going for.Ī good logo should have a clear identity in its form – whether it be simple and clean or bold and eye-catching. This helps me see the entire process from beginning to end and give me an idea of how everything ultimately fits together. If it’s not instantly obvious what the brand is, we have failed in our job.įor this reason, I like to start my logo design process by drawing what I want the finished product to communicate. The goal of a good logo is to tell a story through imagery rather than words. You may also like: How to use Design Thinking in your MVP for eCommerce 5. Change the size, weight, shape, spacing, colour and style of letters to add interest to your small business logos. ![]() Pay special attention to those that are commonly used in your industry.Īlso, don’t forget to mix it up. Although some say there are hundreds of thousands to pick from, there are actually fewer than ten basic ones that companies tend to gravitate towards repeatedly. On the same note, avoid choosing boring fonts. It will define how people perceive you and what they expect from your services or products. This is the most crucial part of your logo design. Your company name should be displayed in an easy-to-read font that can still be seen on a light background. Your logo shouldn’t feel cluttered either.Īvoid putting too many shapes and patterns onto a single background unless necessary. However, there are limitations to using only one colour per element. Plus, having contrasting colour palettes can help distinguish your brand from competitors. After all, we live in a colourful world, and the human brain processes image better when they contain various hues. While you may love the bold black and white designs, sticking to monochromatic schemes isn’t advisable for everyone. Use your brand tone and imagery appropriately While creating your logo, keep these basic guidelines in mind for a successful brand identity. These elements go hand in hand when crafting small business logos, and together, they create strong brands that stick. Also, don’t underestimate the importance of balance and harmony. To help simplify things, think about the three Ps: Prioritise consistency, plan before moving forward, and practice restraint. Otherwise, you risk confusing potential clients instead. It should draw the viewer’s eye right to your core message. Successful small business logos need to communicate exactly what your organisation stands for without going overboard. I wanted a wordmark that represented who we are as a company. I like straightforward to understand, so I designed my logo this way. You may also like: Digital Marketing Tips for Construction Companies I’m a big fan of the “less is more” mantra, and I always try to keep things simple in design and life. Simplicity is arguably the hardest thing to achieve, and yet, it’s what every designer strives for. Remember that each person has a personal preference, and frequently, multiple options could fit within your budget constraints. You’ll find plenty of resources such as Color Hunt, Brand Colors, and Coolors, among others. When working with smaller budgets, look for inspiration online. ![]() So, please pay attention to them as well. “Colour palettes convey distinct messages beyond mere aesthetics,” she says. This also applies to colour palettes, according to Jessica Shaw, founder of creative studio Bizible. Instead, choose colours that speak directly to what your company offers.įor instance, Hubspot uses orange as a primary colour since it helps promote productivity, speed, energy, and motivation, among others. That said, experts recommend being careful not to fall into the trap of using just any shade because it doesn’t necessarily mean anything significant about the kind of experience customers will expect from your product or services. ![]() The colour green will make it easier to read, and the background yellow (which is magenta) can be used to provide added contrast. If the red-green colour blindness is an issue, it may help to consider using a green font on a yellow background. Some people are more sensitive to colours than others – variations on colour blindness. Red represents power, while blue evokes calmness and trustworthiness, for example. While designers may use different techniques to select colours based on their unique aesthetic preferences, general principles apply no matter where they start. Colour psychology refers to the way people respond emotionally to specific shades and tones.
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